Site: WhereToBikeInFlorida.com
Target Audience:
| Objective | Strategy | Cost |
|
Increase site rank in Google for "Florida bicycle trails" |
Drive people looking for bicycle trails |
$150/month by setting the daily ad cost limit to $5 |
|
Increase exposure to Facebook audience |
Facebook advertising targeted toward people who like certain recreational and outdoor pages |
$150/month by setting the daily ad cost limit to $5 |
|
Increase brand awareness with those on the road |
Create bumper stickers with website logo |
$224.99 for 100 custom stickers from VistaPrint.com |